Orders from Owned Media, by source

Last-click orders. The change compares the same days of the previous month, so a part month is fair to read.

Campaigns and flows in the selected month

Click a column heading to sort by it. Click again to reverse.

New vs repeat customers, all D2C

The selected month and the three months before it, across every channel. A customer is a shipping phone number. Repeat means they had ordered at least once before, on any channel, since launch (10 Oct 2025).

Customers by orders placed before

Each customer who ordered in the month, by how many orders they had placed before that month. The share is of all customers who ordered that month.

Cohorts by first-order month

Each row is the customers whose first order fell in that month. M0 is that month; M1 is the month after. Dashed cells are the current, unfinished month. Faded rows have fewer than 30 customers, so read them loosely.